Big Bean Energy was the new theme for the Wisconsin Soybean Association Yield Contest, sponsored by the Wisconsin Soybean Marketing Board. The re-branding was to address challenges from the previous year and bring a new look to the long-standing competition.

• AMS addressed the challenge of upping participation entries and forms from the previous years through the creative re-brand. An integrated marketing campaign was used to bring together this goal.
• AMS utilized direct mailers, print advertising, social advertising, email marketing and strategic digital partnerships to amplify messaging.
• The goal was to increase participation. With AMS direction, yield contest participation doubled in 2024.

The novel technology creates biodiesel from electricity. No petroleum is needed for the creation of Plasma Blue’s biodiesel, meaning lower carbon footprint during production and at the tailpipe.

• AMS helped Plasma Blue upscale the technology to produce more biodiesel annually
• AMS helped promote the potential of the Plasma Blue technology to prospective customers
• Plasma Blue has been tested across several biodiesel plants
• Plasma Blue is now testing its technology for other uses

• AMS worked with two boards who shared nearly identical membership
• AMS built a strategy to dissolve the two boards and come together as SSGA
• The new organization created financial efficiencies while uniting membership under common goals
• AMS secured more than $2 million in federal grants to launch the Identity Preserved brand assurance mark
• Brand launched in December 2021. Today 13 companies use the Identity Preserved brand to promote their products abroad, with more than a dozen applications awaiting approval